Araku Coffee

What is Araku Coffee?

Coffee grown in Araku Valley which is a Hill station in Visakhapatnam district in the Indian state of Andhra Pradesh. Coffee grown here by Tribals who own small land parcles and grow coffee organically without use of any chemical fertilizers hence the coffee from this region is naturally Organic.

So where is Araku Valley?

Araku Valley is a hill station in Visakhapatnam district in the Indian state of Andhra Pradesh, lying 111 km west of Visakhapatnam city. This place is often referred to as Ooty of Andhra. It is a valley in the Eastern Ghats inhabited by different tribes. (Ref. https://en.wikipedia.org/wiki/Araku_Valley)

In Araku Valley some popular mandals which grow coffee are Araku, Hukumpeta, Paderu, Dumriguda, Ananthgiri, g madugula, chintapalli and GK veedhi.

Araku Coffee Growing Area

What is Woodi Peck's role in this coffee?

Araku Valley has a lot of small coffee producers and they sold their produce to local brokers and intermediaries at very low prices and it was also becoming very difficult for them to market the same. Woodi Peck's joined hands with TechnoServe India (Walmart CSR Project) who helped them facilitate the procurement of coffee directly from farmers by paying them additional premiums. Our coffees are 100% organic coffees and The government has also awarded Geographical Indication (GI) tag to five varieties of Indian coffee including Araku Arabica Coffee.

Parrot

Parrot is widely found in this area hence this humble parrot is acting as a Brand Ambassador for Araku Coffee.

Women in Coffee

Women in Araku valley are actively involved in all process of coffee production

Hand Picking only the ripe cherries, they repeat 2 -3 times in a span of 15 - 20 days to ensure only the ripe cherries are picked

Handpicking Araku Coffee

Sun Drying of Cherries

Sun Drying coffee

Clearing of parchment coffee

cleaning parchment coffee

Coffee parchment after drying

Parchment after drying

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